Cookie Policy
Last updated: March 1, 2026
1. Applicability
1.1. This Cookie Policy governs the utilization of cookies and similar tracking technologies on the SerperMatrix website ("website").
1.2. Our website provides a platform specifically engineered to execute semantic and traditional queries against internet data, retrieving the most relevant results for our users.
1.3. Whenever personal data is gathered via cookies, our Privacy Policy is enforced alongside this Cookie Policy. If you seek further details concerning our broader data processing practices or your data protection rights, please review our Privacy Policy.
1.4. This Cookie Policy does not extend to external websites, services, or platforms, even if linked from our domain. We strongly encourage you to review their specific privacy and cookie statements.
1.5. Non-essential tracking mechanisms will not activate unless you grant clear consent via our cookie preferences banner. Once consent is provided, you reserve the right to revoke it at any time through the Cookie Settings.
2. What are cookies?
Cookies are brief text files deposited onto your device when you navigate a website. They serve to ensure proper website functionality, remember user actions, and store authentication states, among other tasks.
Cookies are categorized by their origin, purpose, and expiration:
Origin:
- First-party cookies: Set directly by the website you are currently visiting.
- Third-party cookies: Generated by domains other than the one you are visiting (e.g., for embedded services or analytics).
Purpose:
- Essential cookies: Required for the fundamental operation and security of the website. These cannot be turned off.
- Functional cookies: Allow the platform to recall your past selections, such as language settings or login status, streamlining your experience.
- Analytical cookies: Gather aggregated, anonymous metrics regarding user behavior, helping us understand page performance and improve the site.
- Marketing cookies: Monitor online behavior to tailor advertisements and measure campaign effectiveness across different organizations.
Duration:
- Session cookies: Temporary files erased the moment your browsing session concludes or you close the browser.
- Persistent cookies: Remain on your device until they hit their set expiration date or are manually cleared by the user.
3. What cookies do we use and why?
The following tables detail the specific cookies deployed on our platform:
Essential Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| __cf_bm | Placed by Cloudflare to manage bot traffic and ensure security. | Third-party | 30 minutes to 1 hour |
Functional Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| SRM_B | Operated by Microsoft Advertising to assign a unique identifier to users. | Third-party | 1 year and 24 days |
Analytical Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| _ga | Utilized by Google Analytics to compute visitor, session, and campaign metrics to form site usage reports. | Third-party | 1 year and 1 month |
| CLID | Generated by Microsoft Clarity to capture behavioral interactions for analytical reporting. | Third-party | 1 year |
| _clck | Deployed by Microsoft Clarity to persist user identifiers across sessions, ensuring coherent data continuity. | Third-party | 1 year |
| SM | A Microsoft Clarity cookie used to synchronize IDs across Microsoft properties. | Third-party | Session duration |
| MR | Placed by Bing to accumulate behavioral metrics for analytics. | Third-party | 7 days |
| MUID | Employed by Microsoft Bing to single out unique browsers for analytics and operational tasks. | Third-party | 1 year |
| ANONCHK | A Bing cookie recording session IDs to validate ad clicks and assist with personalization. | Third-party | 10 minutes |
Targeting/Advertising Cookies
| Cookie | Purpose | Cookie type | Storage period |
|---|---|---|---|
| _gcl_au | Provided by Google Tag Manager to link ad interactions to post-click conversions effectively. | Third-party | 3 months |
4. How can you manage cookies?
You maintain control over your cookie preferences through the interactive cookie banner presented upon your initial visit, or subsequently via the "Cookie Settings" link located in the footer of our site.
Furthermore, most web browsers accept cookies by default but offer settings that allow you to block them or prompt you before saving them. Note that disabling essential or functional cookies may disrupt features of our Service. If accessing our website from multiple devices, ensure your preferences are aligned across each browser.
5. Learn more in our Privacy Policy
For a comprehensive understanding of your rights and our processing standards, please consult our Privacy Policy.